Wolford

Seamless experience for the finest skinwear brand

Wolford is the leading global brand in luxury skinwear, established in 1950 on the shores of Lake Constance in Bregenz, Austria. Driven by creative passion and a pioneering spirit, specialized in innovative fabrics and the highest-quality legwear, lingerie, and bodywear.

Whys & Goals

Enhance the awareness of Wolford product offer and engage customers on a deeper level through brand values.
Deliver relevant and engaging content to refresh the Wolford shopping experience (B2C and B2B).
Match and outrun competitors indigital brand experience and advocacy.

Year
- 2020
Design Tools
- Sketch
- Principle
- After Effects
Activities
- Creative concept
- UX/UI design
- Prototyping
Soundtrack

Experience Priciples

Position the brand as a go-to destination for luxury comfort skin wear and athleisure.

Value Proposition

An experience that accompanies and empowers each customer throughout their natural discovery and decision journeys, providing seamless and intuitive pursuit enhanced with brand values and exceptional products.

Key Messages

Product: high quality, finest fabrics, fashion, comfort.
Experience: intuitiveness, inclusiveness, speed, attractiveness.
Brand: attention to sustainability, innovation, and design.

Palette

Primary Palette

Primary palette colors

Primary palette colors

Secondary Palette

Secondary palette colors

Secondary palette colors

Keywords

Concept keywords - Bold, Energy, Playground

Concept keywords - Bold, Energy, Playground

Moodboard

Typography

Key Visual Elements

Parallax

Elegance & dynamism in its feel.

first-image

Guided selling tools

Playful user interactions.

first-image

Hotspot the look

Interactive product exploration.

first-image

Give a hint

We take care of the services in addition to the contents.

first-image

Shoppable content

Wealth of content dedicated to products and categories.

first-image

Creative Concept Video

Layouts