Tod’s

“Everyday excellence” in customer experience

Synonymous around the globe with unmistakable elegance, understated, and refined style, over the years, Tod's has created true style icons of the Italian lifestyle through its footwear, ready-to-wear and leather goods collections. First and foremost, the Gommino shoe in its many guises, followed by the Di Bag and many others.

Website’s challenges:

being the main reference point for all those who want to connect with the brand;
reflecting the combination of the tradition and heritage that have always distinguished the brand with the product innovation;
positioning as best in class on the customer experience, through smooth and simplified purchase flow and navigation.

Year
- 2020
Design Tools
- Figma
Activities
- Creative concept
- UX/UI design
- Prototyping
Soundtrack

“Everyday excellence”

The standards Tod’s upholds & the promise it fulfills.

BRAND VALUES: Buongusto Hedonism Free-Spirit Casual charm

Brand promise & Mission

Bring excellence into everyday life through:

commitment to quality and authentic Italian craftsmanship;
contribution to the artful lifestyle and passions of its community.

Committed to quality products, quality od life & lives of quality.

Brand attributes

Product

EASY ELEGANCE – Effortless, wearable, discrete, casual
QUALITY – Made in Italy, craftmanship, fine leathers
TIMELESS – Iconic, classic, contemporary, Italian
CLEAN AESTHETICS – Smart, simplicity, sophistication

Emotion:

ASPIRATIONAL – Authentic, luxury, cool, confident
LIGHTHEARTED – Charming, hedonist, Italian, enjoys life
EMPHATIC – Convivial, warm, friendly, inclusive
DISRUPTOR – Spontaneous, creative, sustainable, freespirit

From scenario to concept

Homepage

Homepage with great flexibility and lightness. Many editorial components are available, with a design suitable for deletions, additions and displacements.

Listing Page

Products’ listing pages integrate classical interaction patterns with narrative breaks, to support authenticity and storytelling.

Product Page

Product page embeds new expressive potential thanks to content-commerce, with the flexibility to adapt it in several degrees depending on the product.