TEDxBrianza

Go beyond patterns, not just to understand the future, but to be a part of it

TEDx is an international community that organizes TED-style events anywhere and everywhere - celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules.

OPEN TO is the first TEDx event in Brianza. Dedicated to people who live with interest their roots of belonging, with the task of breaking down commonplaces of a closed mentality. Valuing spirit and courage to dare, and overcoming permanently every territorial barrier through the power of ideas.

  • Year

    Year

    • 2019 - 2020
  • Design Team

    Design Team

    • 1 Creative Coordinator
    • 1 Art director
    • 1 Copywriter
    • 1 Social Media Manager
    • 2 Photographers & Video Makers
  • Activities

    Activities

    • Creative concept
    • Visual identity
    • Web design
    • Graphic design
    • Social networks' communication
  • Design Tools

    Design Tools

    • Photoshop
    • Illustrator
    • Sketch

    Web Platform

    • Wordpress
  • Online Website

    Online Website

    tedxbrianza.com/tedx-brianza-2020

    Social Networks

    InstagramFacebook
  • Soundtrack

    Soundtrack

    Soundtrack

    Ironic

    Alanis Morissette

Creative Monday Nights

It all started with a Whatsapp message from an ex colleague of mine: he was organising a TEDx event with a couple of friends, assembling the creative team, asking me to join as the visual half of the creative couple.

TED Talks have always interested me and the core concept, “Open to”, resonates with me. I accepted with enthusiasm, and I started 4 very intense months. We began brainstorming on the theme and the in-progress list of

speakers and their stories. Every Monday evening, we shared ideas, slices of pizza, and our work. During the 1st month, I landed to the final key-visual and event’s logo, the foundation of all the visual printed and digital communication.

Palette

Primary Palette

Primary palette colorsPrimary palette colors

Secondary Palette

Secondary palette colorsSecondary palette colors

Typography

Typography font familyTypography font family

Anurati Font

I want to thank Emmeran Richard for his Anurati font, freely shared on Behance. It was very inspiring for me, and I found it perfect to express the concept of openness.

I played with it, balancing letter spacing and making some adjustment to “open” the “O” and for readability reasons.

Social Editorial Plan

During the 2nd month, I started declining the event image on social media formats, working with the social media manager and the copywriter.

We planned our communication on Instagram, Facebook and LinkedIn. After the event announcement, we presented the 9 speakers and their speeches, the location and other sponsors, the 3 performers, the presenter and the local schools that broadcast the event live.

In the meantime, 2 video-makers joined the team, and declined my static speakers’ presentations in videos to publish on social media in the last week before the event and to introduce the speakers on the stage during the conference.

Teaser

Speakers' presentation

Location & sponsors

Website

I designed the website, realised with Wordpress by one of the main sponsor.

purposes

  • Information about the event - theme, speakers, location, sponsors, team, etc.

Before the event:

  • Contacts for sponsors, volunteers, and participants.
  • Link to buy tickets.

After the event:

  • Links to the speeches’ videos, published on YouTube official TEDx channel.

on site materials and merchandising

I crafted graphic files for every essential event material. From the program's brochure to badges distinguishing speakers, attendees, press, and staff – I covered it all. My designs extended to totems and backdrops, ensuring a cohesive visual experience. I also lent my visual and graphic expertise to create engaging merchandise for the welcome kits and sponsor materials, helping make the event an unforgettable experience.

Live posting

In the thick of the event, collaboration was key. I teamed up with our copywriter, social media manager, and photographers. Together, we swiftly crafted visuals to bring event updates to life on our social networks, keeping our audience engaged every step of the way.

after the event

During the days and weeks after the event, we continued sharing contents on social networks and on our website.

On social networks we especially shared our gratitude to all the participants. The official TEDx YouTube Channel published all the talks after about a month, and we added a page on the website to collect the videos’ cover, title and YouTube link.

From the creative concept to the new website release

Due to the Covid19 pandemic and some brand’s internal issues, the project was paused for a bunch of months in the second half of 2020.

After this period, we restart the project with some new requirements, related to the navigation and a more linear and essential visual aspect.

Concept

Event’s visual identity

Teasing

Digital communication

Event

Live posting

Sharing

Ideas spreading

Concept

Event’s visual identity

Teasing

Digital communication

Event

Live posting

Sharing

Ideas spreading

Final Thoughts

An event organisation is always an intense experience, but it also gives a sense of cooperation for a common purpose. We were pleased with the positive feedback and felt fortunate it occurred just one week before Italy's lockdown, which shifted all events online.Our theme of openness ironically contrasted with the ensuing confinement, reminding us to be “open to” life's changes and challenges.

final-thougts-image

email address copiedchiara.ricolfi@gmail.com

/in/chiararicolfi

Download Resume (pdf)