The story of a continuous customer centred experience innovation
KIKO Milano is an Italian professional cosmetics brand that features a range of cutting-edge makeup, face and body treatments. Safe and effective products of the highest quality, created to satisfy the beauty requirements of women of any age.
Their call to never stopping evolution and innovation led them to collaborate with my team to give birth, improve, evolve and expand their digital experience through years and markets.
KIKO e-commerce website has won the following Netcomm Awards:
Emotion and consumption go hand-in-hand: to bring this condition in the e-commerce world is important to blend the functional and emotional aspects both together.
Shift from aggressive prices to brand values
I started working for KIKO on their 2019 e-commerce and app redesign, cultivating a lasting relationship centred on enhancing customer experience. Our close work with the e-commerce team allowed us to test and iterate solutions across global markets.
This partnership culminated in the 2023 new redesign, that I led as sr. designer. I'm proud of being part of the growing success of these digital products, and of the valuable lessons gained.
