Arcturus Group

One “white-label” structure to rule them all, 7 brands UIs to express each of them

The Arcturus Group is among the world's leading providers of high-quality design products for tables, kitchens and living spaces both in private homes and in the restaurant and hotel industry. The group's 10 brands inspire and add value to every positive experience in the kitchen, on the table and in home living.

The main project purpose and challenge was to implement a groupwide e-commerce landscape, moving from a scattered local setup to one centrally organized platform with a state-of-the-art technology, delivering the best user experience to build a lasting customer relationship with ultimate goal of sales growth and a strong digital market position.

User experience standardisation, visual identity customisation

Brands' sites share:

  • a consistent and uniform content and service management;
  • the same templates’ and components’ catalogue;
  • accessibility standards compliance;
  • all functionalities available in the white label;
  • all new upcoming services and functionalities, as these will be developed and available on the framework.

Brands' sites have distinctive:

  • visual identities: colours, typography, and all the graphic styles and elements are different for each brand;
  • editorial customisation: each brand is free to tailor its navigation and editorial contents, choosing from the catalogue of editorial templates and components, available for each brand, declined in its visual expression.

Product Cards

  1. Primary Image
  2. Mouse hover image
  3. Tag
  4. Wishlist icon
  5. Number of people (set)
  1. Collection/Serie
  2. Product Name
  3. Variants (colours / finishing / materials / dimensions)
  4. Price
  1. Add to bag CTA
  2. Personalise CTA
  3. Notify me CTA
  4. Quantity selector
  5. Added to cart button

Editorial Cards

  1. Primary Image
  2. Mouse Hover Image - Could be a close-up or a different collection’s / topic image.
  3. Tag - To draw attention on new contents
  4. Collection / Topic / Kind of content’s Title
  5. Editorial Title
  6. Brief excerpt
  7. CTA

Accessibility Design

The whole white-label system has been designed and developed with a strong usability and accessibility focus. We designed all the interactions and graphic elements applying WCAG guidelines.

We worked together with an Accessibility Expert, doing design reviews and defining the Heading structure for all the while-label templates and components, in order to make them easily scannable through a screen reader.

Palette

Typography

Modular cards’ System

  • 1 structure modular structure ×
  • 2 kind of contents (product / editorial) ×
  • 5 versions (2 mobile + 3 desktop ratios) ×
  • 7 brands’ identities and contents.

Creative concepts

Each brand expresses its own soul: values, contents and points of strength, both on the visual side and on the contents related one.

Brands’ souls

We worked with the brand managers to understand features and specificities. We created a set of components with variants, to give the brands the flexibility of picking the best matching ones, taking in account contents and data structures.

Sanbonet

  • Quality, style and experience
  • Italian excellence
  • Design-oriented
  • Contemporary table
  • Manufacturing
  • Cutting-edge technology

Paderno

  • Partner of the best cuisine
  • Complete range for professionals and foodies
  • The premier choice for professionals in the catering sector

Rosenthal

  • Innovation & creativity
  • Form & function
  • International lifestyle
  • Perfect quality
  • Everyday luxury
  • Best porcelain
  • Exceptional craftmanship

Versace

  • Versace lifestyle
  • Extraordinary craftmanship, exquisite details, brilliant colours and bold prints
  • Mix of traditional and contemporary styles

Azberg

  • Good design for everyone and every day
  • Authentic and open
  • International inspiration and local production
  • "The right forms for the real needs of life"

Hutschenreuther

  • Quantity and excellence
  • Modern production technology
  • Traditional craftmanship
  • Enjoy living with nature and in nature

Thomas

  • Perfect for every day
  • Functional design for young and old
  • Modern style with traditional origins
  • Funny, trendy & unconventional

Ercuis

  • Luxury as experiencing timeless moments
  • French expertise
  • Diversity of styles and techniques
  • Deep-rooted curiosity
  • Boundless creativity

Sambonet tailor made Choose to be Unique

  • Choice improves selling opportunities
  • Uniqueness: a social need
  • Everyone wants to be special

Best practices and design principles

  1. Freedom & control
  2. Easy access & resuming
  3. Intuitive and helpful navigation
  4. Product’s visual materials
  5. Interaction’s tools
  6. Wizards & conversational UI

Competitive landscape

We analysed best-in-class configurators, both from the kitchen tools brands and from fashion and other markets’ ones, highlighting lessons we can learn and treasure from each of them.

Headless Flow

Customers journey’s 3 first steps (Collection, Set, Look) include selectable / disabled / hidden items, on the basis of what they’ll selected. The last step (Engraving) is always available and optional.

Entry Points

  1. From scratch: Main Navigation, Editorial Modules/Templates, DEM, Social Networks, external links
  2. Partially pre-customized: Collection Listing and Detail Pages, Shop by Mood Detail Pre-customized:
  3. Product Detail Page, Product Card Box (in PLP or other templates, carousels, etc.)
  4. Fully pre-customized: Wizard / Conversational UI

UX

White Label approach

UI

Brand's visual identities

TailorMade

Sanbonet cutlery configurator

UX

White Label approach

UI

Brand's visual identities

TailorMade

Sanbonet cutlery configurator

Final Thoughts

This project was my first time leading the creation of a white-label structure from scratch, and designing a product configurator, with complexities related to steps and options availability.

I significantly enhanced my UX, UI, and design management skills, while improving relationships with international stakeholders. This experience was instrumental in my growth as a designer.

final-thougts-image

email address copiedchiara.ricolfi@gmail.com

/in/chiararicolfi

Download Resume (pdf)